Hi there. I’m Rich
The multi-hyphenate artist & creative coach

I’m an multi-hyphenate artist, writer, and creative coach living in Amsterdam. Now, I haven’t always called myself an artist. Over the years, I’ve written code, animated things, designed stuff, and taught online. All creative. All for money.
Now, I make bold, playful art and help other creatives get unstuck, get out of their own way, and get moving. I use every version of my past self to do what I do now—better, weirder, and with more heart.
My art
My work is vibrant, emotional, and full of strange creatures and characters. Sometimes it’s joyful and silly. Other times it’s abstract and raw. It all started with adhd-fuelled doodles in school notebooks. Now they’re all grown up and live on walls, undies, hoodies, and in digital wallets as NFTs. And they’ve made appearances for awesome brands like like Adobe, Frankly Doodle, and On That Ass.
My mission is simple: make art that reminds you what it felt like to be a kid. I want you to dream again, believe anything is possible, and delve into your imagination. I want you to feel a little more human.

My Doodleverse style
Helping creatives unstick themselves
When I’m not making art, I’m helping other creatives finish what they start. And sometimes just start. 250k+ people have read my books and taken my courses. They’ve learned new skills, beat procrastination, made plans, found creative flow, and done difficult things.

Rich in action at the old studio
A few extra things:
- I love specialty coffee.
- I dance like no one’s watching.
- Can touch my nose with my tongue.
- Doodle beside my daughter as often as possible.